I love the sustainability aspect if online reselling. We are recycling and reusing good quality items. It helps many people to make income who wouldnot otherwise be able to, and reusing clothing reduces the need to produce more.
That being said, I am often finding myself with small tinges of guilt over some of the branding expectations that come with being a Poshmark seller. Poshmark users like to treat their purchases as gifts, so gift wrapping and extras are expected from many customers. Here are a couple of thoughts for how I am trying to reconcile:
Use Recycled/Recyclable Materials (If you do use recycled materials for packing, make sure they are clean (it’s one thing to save money on handling, but if it’s gross you risk the entire sale being refunded.
Be mindful of extra gifts and notes (I’d much rather receive what I ordered, in good time and in good condition.)
Join me on @poshmarkapp to buy and sell fashion. Sign up using my shop name ARCHAEO_CHIC to get $10 off your first order. https://posh.mk/hxR1O1eeFW
What is with all of these closets on Poshmark using the Poshmark Logo as their own? Haven’t you read the community guidelines?
What the Community Guidelines Say about Branding
Poshmark has a specific line in its community guidelines about brand respect. It states that “The Poshmark name and logos are trademarked and may only be used with prior written permission.” This means if you are using “Poshmark” and or their logo in your closet or social media, you are infringing on this brand respect.
Poshmark also mentions the penalty for violating this brand respect may result in “permanent or temporary action on your account privileges.”
There are Other Options for Personal Branding
While it may not be simple to conceptualize your own brand, making your own branded logos and content is easy (or easy to outsource if you are not a design-savvy individual). You can also use personal pictures or drawings, so long as it is your own content. It feels much better to own yourself than to piggy-back existing branding, and it is less risky legally too. Plus, not everyone loves posh, so you may actually be doing your business a favor by being able to exist independently from the platform.
Big news! A new market is going to hit Poshmark on May 30. The “home” market really expands what sellers are able to list, but I know many of you have been against this from the start. I am open to exploring the new home poshmarket, and hope it allows sellers to earn more in their small business endeavors.
What do you think about the new market? I’d love to hear what you think!
Do you want to sell stuff online, but can’t figure out what you want to sell? You are not alone. In fact, this is one of the first questions many people ask themselves when starting an online sales business, and this is a good thing! There is nothing wrong with an open mind at the start, but it can also be frustrating to take action without that known direction. Here are a few ideas that may help to inspire you in finding your sales niche.
Sell what you have
Look around and find those things that you want to part with. Anything you are not using and is still in good condition is likely sellable on some platform. Consider listing your clothing, shoes, and jewelry on Poshmark and non-fashion items on Mercari.
Start with your style
When you are first starting out, you may make some poor investments. If you start sourcing things that you like and fit you well, at the very least, you will have some things you can wear before donating.
Sell your hobby
Are you into a certain type of hats or jewelry? Focus on those items that make you happy. You are much more likely to stay motivated when you have a personal interest in what you sell.
I also think it is beneficial to spend some time browsing potential sourcing spots BEFORE you commit to buying anything. Do not rush into investing in products for the sake of excitement. You will make more money in the long run if you learn how to do research comparisons and market your listings early on.
I just bought an adorable Victoria’s Secret dress on Poshmark. I was super excited to receive it, but when I did there was a problem.. the dress was very short. I mean, I know VS sells sexy peekaboo stuff, but this wasn’t cute. I turned the hem over and sure enough, there dress had been hemmed.
When you sell a previously owned item online, it isn’t enough to just state the measurements. Body shapes differ greatly, so length is often not enough of an indicator (the booty takes some of that length) If it has been altered in any way, this needs to be addressed.
Of course, if you have thrifted items, you can’t really know what the original owner did.
How to spot alterations BEFORE you resell an item
1. Check the Hemline
One of the most common alterations is the hemline. An altered hem may have different colored thread than he rest of the garment, and may be missing finishing details.
2. Look at the color and quality of threads throughout the garment
It is rare for a seamstress to have an exact match in color and quality for all garment threads. For alterations where the stitching is hidden, this is especially common. In my Victoria’s Secret dress example, the thread used was a very thin white colored thread. The original thread is blue and much thicker.
3. Search for Stock Information Online
If you know the style name or number, you can search for more information about the original measurements online. I’ve found many items with detailed information on sizing and fabric that is super useful.
4. Try it on
Of course, the garment may not be in your size exactly, but if it is you can use your own perspective to help explain the fit. Many sellers will model for their own listings, and then explain how the fit is in more detail.
Taking the time to double checks your inventory will not only help you to avoid return cases, but you will also seem a more knowledgeable and reputable seller.
Join me on @poshmarkapp to buy and sell fashion. Sign up with ARCHAEO_CHIC to get $5 off your first order. https://posh.mk/hxR1O1eeFW
Something I have been noticing on many listings when I browse on Poshmark and eBay is that there is a relaxed use of some terminology related to the age of an item. I am guilty of this myself, when I know something is old but not the exact date, I’ve used vintage. I mean, even knowing the correct doesn’t make it easier to describe an unknown. But words like “vintage,” and “antique” are more than just synonyms for “old,” they actually carry more meaning.
For example, in the field of archaeology (my college major), something is considered to be “historic” when it has reached the age of 50 years old. This means every year new items are considered to be a history. Similarly, something “Antique” is generally agreed to be 100 years or older in age.
“Vintage” is probably the most incorrectly used term in fashion reselling. Turns out it is not as much of a catch-all term as we think. The use of vintage in fashion is actually much more correctly used as it is with wine. The value of vintage fashion really comes from knowing the full context of what has been produced. This means when listing an item as vintage, it is best to know the exact era. Bonus points for maker, fabric, or any other relevant information. This differs from “Retro,” which is anything that resembles a previous style, no matter how much time has passed.
The word “Estate” refers to property that was previously owned by a person. It may sound morbid, but some people actually prefer buying items from estates. These items are considered property assets and need to be sold off to liquidate the estate. Estate items may also be considered to be vintage or antiques, but could also be a brand new with tags handbag they never used. The point here is that you are telling your buyers some of the contexts of how the item was procured.
Using these terms in the right way can help you to target buyers that are looking for specific types of fashion. Accurate listing descriptions means more sales (and fewer return requests!)
Well, the time has arrived. I knew it would happen eventually, and I have finally hit the point where selling on four platforms is just not feasible. For a while, I have been on eBay, Mercari, Depop, and Poshmark. I have decided to pull my inventory completely from Depop and most of it from eBay for now and will focus on Poshmark and Mercari for making sales.