What is with all of these closets on Poshmark using the Poshmark Logo as their own? Haven’t you read the community guidelines?
What the Community Guidelines Say about Branding
Poshmark has a specific line in its community guidelines about brand respect. It states that “The Poshmark name and logos are trademarked and may only be used with prior written permission.” This means if you are using “Poshmark” and or their logo in your closet or social media, you are infringing on this brand respect.
Poshmark also mentions the penalty for violating this brand respect may result in “permanent or temporary action on your account privileges.”
There are Other Options for Personal Branding
While it may not be simple to conceptualize your own brand, making your own branded logos and content is easy (or easy to outsource if you are not a design-savvy individual). You can also use personal pictures or drawings, so long as it is your own content. It feels much better to own yourself than to piggy-back existing branding, and it is less risky legally too. Plus, not everyone loves posh, so you may actually be doing your business a favor by being able to exist independently from the platform.