MARKETING FOR DANCE | A Throwback to My First Experience Teaching Dance Online

Welcome To The Dance

My first experience teaching dance online was in 2007 when I first started teaching at A Global Rhythm Dance Studio in Southern California. These videos were part of launching a new beginner ballroom dance class series at the studio. In each of these videos, we teach a basic step, and then share information about an upcoming class in the studio. The goal was to take a value-added approach to our marketing by providing a free first step lesson to students, and then invite them into the studio to learn more.

The Recording Experience

Recording the videos took some planning. First we chose which step to teach, and which music to use for the demonstration. We did our recordings at night after closing, so there were no students around. In order to maintain a consistent shooting frame throughout the recording process, we marked the floor with tape. One mark for the…

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