Using Social Media to Increase Your Museum’s Reach

I love how popular online museums are now!

Nicole Martensen

Long before Google’s Arts & Culture App went viral when people realized they could upload their selfies to be matched to historical paintings, the app existed to share great works of art with the masses. Certainly, the sensational nature of the matching feature has increased traffic and usage of the app — and, that makes it an extremely successful example of using social media for academic outreach. Looking for something similar? User experience research and design ideas will customize social media outreach to your programs for the greatest success.

Museums Using Social Media for the Greater Good

To successfully use social media in the Science communication (Scicomm) space, especially when it comes to museums, a different voice and way of thinking is necessary. No longer do we live in a world of outbound information. Today’s social media platforms require robust engagement and relating to users, and that incurs a cost…

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