How to Market History with Social Media

Nicole Martensen

The Charleston Museum was the first museum in the U.S., opening in 1824. Since the 19th Century, museums have advanced in archival, storage and exhibition techniques. Yet the experience many museums offer to visitors is still severely outdated, especially in an age of ever-expanding digital technology.

How Visitors Experience Museums

The museum experience is extremely important to visitors. When visitors walk away from a museum, that experience will shape their opinion of every other museum. If a visitor leaves a museum feeling uninspired and “bored” by the experience, he or she is unlikely to want to visit another museum anytime soon.

In a world of digital technology, our society is now used to a guided journey of storytelling. Gone are the days when we feel compelled to suffer through an arduous experience in the names of art or history. Thirty-seven percent of art museum visitors don’t even consider their visit…

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