3 Way Museum Visitors Are Consumers of the Past

Nicole Martensen

The museum of a generation ago is changing. While you may remember a passive museum experience, where you quietly browsed the galleries while learning as much as you could from an expert, the museum of today offers an active experience that has turned visitors from passive consumers of information to active consumers of the past.

And there’s a term for this new kind of museum. It’s called New Museology. Basically, in order for museums to thrive, they need both new and repeat customers. To do this, they need to offer something new to a new kind of consumer. Read on to learn three ways museum visitors are consumers of the past under new museology.

1. Cultural Consumers

The cultural consumer puts value on experiences that include creativity, aesthetic appeal, doing good, solving a problem and a reflection of personal values. This type of consumer may represent a small part of…

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